Friday’s Dressage updates!!

Wow, the action really hotted up today, with lots more visitors there today to catch the second part of the Dressage.

Zara Philips took the lead today in the  CIC*** class on Lord Lauries, some 4 points ahead of Ireland’s Patricia Ryan from Bandon, Co Cork on Ballylynch Wizard, leaving Lucy Wiegersma on Shaabrak in third position followed by Oliver Townend in fourth and fifth on Pepper Anne and Jeepers Creepers. The CIC*** class do their cross country and show jumping on Sunday.

The main cross country action will take place tomorrow, Saturday, for all the other classes.

The Dunboyne Castle Pony class will be on course at 8.30 am, followed by the Tattersalls Ireland Autumn Festival of Eventing Junior class and the Rookery Park Stud CCI*.

The Irish Field CCI*** competitors tackle Ian Stark’s new cross country course at about 1.45pm followed by the Eventing Ireland Under25 class and finishing with the Rookery Park Stud CCI**.

After today’s dressage phase Louisa Lockwood and The Leopard have a narrow lead over William Fox-Pitt on Lady Voltaire in the CCI* class with Aaron Millar on Captain Hook in third. Co Down’s Suzanne Jordan is highest of the Irish in sixth place in this very competitive class on Da Capo Two.

The Under 25 class is led by New Zealander Jesse Campbell on Kaapachino with British riders filling the next 6 places with Angus Smales on Clover Hero in second place and Angus Humfrey in third. Kildare based James Clegg on Kincluny is highest of the Irish in eighth position.

Kerry based Katie Moffat leads the Junior class on Pick and Mix II ahead of GB’s David Doel on Kings Cross in second and Koyuna Sun Magic in third.

The family focussed fun of the Country Fair will be in full swing tomorrow with activities for all interests and ages, from bucking broncos and horse shoe throwing  to archery and rifle range, a Punch and Judy Show and merry-go-round as well as dog show and pony rides adding to the atmosphere.

 

First Day of Dressage.

Although very windy here today, there were occasions when the sun shone, with afternoon tests from Oliver Townend, Andrew Nicholson and Lucy Wiegersma.

In the CCI* the lead is changing every few tests, unfortunately some are being performed in the rain, others in the sunshine, so the results will reflect this.

All horses behaved incredibly well given the high winds, although Lucy Wiegersma almost got blown away on the center line during her test on Simon Porloe.
At the moment, William Fox-Pitt is leading the CCI*** on 41.2, and am glad to say that Sam Watson is in 2nd place in the CCI* on Lukeswell.
Will keep everything up to date via twitter feed over the weekend, but if you want the latest results, they are available at Tattersalls Results

Tattersalls kicks off!

Competitors for the Tattersalls International Horse Trials and Country Fair in association with Horse Sport Ireland gathered yesterday for the first inspection of horses at the magnificent facilities of the Tattersalls complex in Co Meath. Three horses were withdrawn at this stage of the competition, two in the CIC*** class, Sea Cookie from GB ridden by William Fox-Pitt and Out of the Red from Ireland ridden by Jo Andrews, as well as a Junior competitor Criminal Class ridden by Sadhbh McGrath. There was also disappointment for Katie O’Sullivan and Shannondale Que who were unable to be at the inspection and therefore not able to compete. The dressage phase of the competition starts Today at 9am and continues through Friday before the cross country phase on Saturday, followed by the final show jumping phase on Sunday. At this stage everything is to play for as competitors make their final preparations for the exciting competition ahead. For information and tickets see www.tattersalls.ie

Horse mad on social media

 

Badminton Horse Trials was the centre of the twittersphere for anyone with an equine interest, according to Equigeek, a company that provides top quality computer assistance to those in the equine industry.

The Badminton Horse Trials were trending!

The Equestrian world has certainly embraced the entire social media phenomenon, but doesn’t it make perfect sense? We are always, on the hoof, quite literally, and social media works extremely well from mobile devices. We are people of (relatively) few words, so often 140 characters just suits, and really, we don’t have time for messing around, and it gets right to the point.

Not only that, but our sport has been marginalised by television producers the world over, as something for the wee hours, or the red button! This more than anything, gave rise to the swell of twitter and facebook traffic last weekend.

Horse and Country TV had the following editorial policy – “Part of our editorial premise for the event was to provide a full Twitter commentary so that those unable to be there could get up to the second commentary from the event.”

The Badminton Website gave us BHT Radio, with Pammy Hutton, and Carl Hestor giving priceless commentary.

On the hashtag #BHT2011 alone, there were over 2500 tweets , about everything from the leader board to shoe choices! Facebook also played a large part, several pages providing up-dates on a regular basis.

The Irish Horse World joined in, with regular updates on twitter @TheIrishFieldHW and Facebook(facebook.com/TheIrishField) and it was very much a win win situation. People got up to-date news and gossip from Badminton, as well as updates from Sponsors as to how their riders were doing, and even in some cases from riders themselves, most notably Mark Todd. @MTEventing is Mark Todd’s twitter persona, and gave us great insight into how things were going. After his first round of showjumping he tweeted “one down for Milo – hope that is my only fence of the day”

Which it was!.

Twitter followers were among the first to know the result on Monday,  as well as how Esib Power was doing, and whether Ashdale Cruise Master had injured himself in that fall.

Social media gives us an access all areas pass to places we would normally be excluded from,and it’s not just events and visitors that are taking advantage of this new audience.Sponsors and suppliers are now finding it a very effective way of reaching their target market.

They are utilising Facebook, Twitter and You tube to get their message across, and make their voices heard., with announcements of special offers and new product releases.

We are even one of the first industries to have our own Social Media Awards.

Asked what equestrian bsinesses can learn from the weekend, Liam Killen from the Equestrian Social Media Awards said,”Any equestrian business looking for social media inspiration, the ESMA finalists are worth watching. Not everyone can afford an online marketing department, but that’s why social media is so powerful – all it takes is your time. The bar has been raised by what we’ve seen over the last 2 weeks. The FEI is now getting in on the social media action with the launch of their Facebook page and Twitter account.”

Liam revealed exclusively that,

“The finals of the 2012 ESMAs will see the introduction of an expert panel. The marks of the expert panel will constitute 50% of the total, with the public vote making up the remaining 50%.

Some of the world’s top names in PR and digital marketing are onboard. Full list of experts will be announced later this year.”

Equigeek.