I have already had queries from people to update or spring clean their existing sites for 2012!
Great news for me but I have had to look at why.
Why do the majority of businesses I talk to feel their site is not meeting expectations? Are they too high? Unrealistic? Or did they ever meet the criteria that all sites must have… to Sell the Product or Service?
Businesses do not spend their web budget with the idea of “Having a Web Presence” they need their marketing to actually produce results!
So if you are looking at a site that looks tired and dreary, ask yourself one question…what return do I get from this.
If the answer is I don’t know, then it is time to rethink your expectations and be realistic about the message you want to get across, and to examine how you are going to do it.
Perhaps you have a new market, or your business has diversified and the target audience needs to be rethought.
Perhaps the message needs revitalising for the year ahead.
Either way, if you are not getting the return you envisage it’s time to talk to your designer about realistic plans for the new year.
If the answer is none then it’s time to get a new site immediately!