Ian Stark Course Walk Tatts 2012

Just over the top...

A huge thank-you to the fantastic Mr Ian Stark for walking us around his course at Tatts. It was fascinating to get his perspective on it.

 

Facebook Comps….The New Rules

blue-retro-logos-facebook-logo

While we were all waiting on Timeline for Pages becoming mandatory, Facebook took a very hard line on the ways that you could run Facebook competitions.

This was mostly in an attempt to get everyone in line before the change over. It seemed all very draconian, No Photo comps, No Liking and Sharing etc.

In reality it was all in preparation for the new tools that Facebook was rolling out with  Timeline.

Since the changeover, Facebook have taken a different tack with new rules below, but before you get caught up in what they’re not allowing you to do, have a look at the positives:

  • Facebook have provided Apps on Facebook to help you run better competitions
  • They are encouraging you to drive traffic back to your own website. ( Never forget with your own site you are completely in control of everything on the page)
  • They have encouraged us to be a little more creative in our marketing ideas.
Yes they have done some very specific ass-covering from a legal stand point, but then again, we are all quite protective of our own companies/businesses or brands, so it’s not surprising that they want to distance themselves from spurious content.
If you are still of the opinion that the best thing you can do is ask people to like and share, then don’t be surprised if you find your business page disabled, you have been warned.
On the other hand, if you are interested in using the new features to continue bringing your service or product to a wider audience, get someone on board who can run Apps on Facebook for you. If you want to give it a go yourself, pop over to the fantastic Blogspot for the following post http://tinyurl.com/3lgnj5x

 

Below is the official Facebook line on it all…..

 

If you use Facebook to communicate about or administer a promotion (such as a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g., registration and obtaining necessary regulatory approvals). Please note that compliance with these guidelines does not constitute the lawfulness of a promotion. Promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with an expert.

i.    Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.

ii.    Promotions on Facebook must include the following:

a.    A complete release of Facebook by each entrant or participant.

b.    Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

c.    Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.

iii.    You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.

iv.    You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.

v.    You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.

vi.    You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

vii.    Definitions:

a.    By “administration” we mean the operation of any element of the promotion, such as collecting entries, conducting a drawing, judging entries, or notifying winners.

b.    By “communication” we mean promoting, advertising or referencing a promotion in any way on Facebook, e.g., in ads, on a Page, or in a Wall post.

We reserve the right to reject or remove Pages for any reason. These terms are subject to change at any time.